Well, this has been an adventure. After the boom of the first couple days, things (in terms of backers) slowed down- this was expected. What was not, however, was getting fantastically sick for the better part of the last couple weeks. A piece of advise if you run a Kickstarter or something similar of your own: don’t get sick in the middle of it. So now I am fantastically behind on blogging and writing, so if I owe you a piece it’s on the way.
There has been a curious effect I have seen in action with Kickstarter, and want to share with you all. Basically, you want people to see your Kickstarter who are in buying mode. Let me relate a story to explain what I mean by that:
I used to work at IKEA here in Seattle (note to people in college: Go to work at IKEA and take every class they offer. They know what they’re doing) for all of about six months and took a management class they offered, and they addressed this principle. For those of you who have shopped at IKEA, riddle me this: what is the very first area you go through? Think about it for a second, 99% of are wrong. It’s not living rooms, bedroom, etc. It is a small area called (this is really the name) the “open the wallet” area. It has things like the 100 pack of tea lights, and other small grab and go items you can just throw in a bag and not really think about (tip: audit your cart before you check out. I promise you it will save you $50 every time). What this does it’s puts you in that buying mode- your wallet is open and you’re ready to spend. When IKEA started doing this, their sales skyrocketed.
How does this apply to Kickstarter? While most people don’t have massive amounts of money to spend on backing Kickstarter projects, once they’ve backed one, they are more likely to back others. The hands-down easiest way to do this is to back similar projects and connect with the project creators- that creator is fairly likely to return the favor and share your project with- yup- people who have backed their project. Most of the backing that comes this way will be small- $5 or so- but in the lull in the middle of the campaign, $5 or $10 a day is huge, and adds up.
There are, of course, other ways. If you can get picked as a ‘staff pick’, that’s certainly a lot of exposure to the Kickstarter community, but can be fleeting and is out of your control. There are twitter accounts like Best Kickstarter that tweet Kickstarter promos (but that one has been dormant for almost a month, so not sure what gives there). With planning (and luck), you could even cross promote with another Kickstarter- say, an artist and an author could contribute rewards to each others project. Be creative with how you get exposure.
On the note of other people helping out, special thanks go out to the following people for their contributions. Check ’em out:
Bella Blitz has graphics all over, well, everything. The site, the teaser cards, the prints- she has done an outstanding job, so if you need some web design or such, her site is here. You should also check out Nerdery Public where she writes (as do I) and rages.
I’d be remiss if I didn’t mention the guy whose art you haven’t seen yet, but I am incredibly honored to have Pete Pachoumis is doing the cover art for 3024AD. If you’re not familiar with his work, take a peek at his (new!) site and be amazed.
Finally, Erin Lindsey Moore did the amazing Digger artwork that I will forever drool over.
And of course, thanks to all of you who have backed & supported 3024AD!