Welcome to 2014, where you can directly engage people who express their opinions about your work. I’m here to provide a PSA to all you authors who may be thinking about about engaging those reviewers:
Did you catch that? Good. Because there is literally no way it ends well. “But Dean,” you say, “They gave me two stars because the battery on their Kindle died*!”
Is that person an idiot? Yup, absolutely. Let them suffer in idiocy. “But it will hurt my sales!” you say. Not as much as you calling a reader an idiot in full view of the internet will. “But Dean,” you say, “I just want to thank that person who wrote the glowing five-star review for me!”
Looking buddy-buddy with reviewers is not a good look for an author.. “Oh look Author X replies with a syrupy thank you to anyone who leaves five stars” looks like you’re trying to bribe people to leave you high marks.
Seriously, leave it alone. Let it sort itself out. Let other people call idiots idiots. Let other people compliment good reviews. Your time is better spent on more constructive things.
*Actually happened (not to me)