Another day, another Salon article whining about failing at self-publishing. What’s that, it’s not? It’s God’s gift to self-publishing, Hugh Howey himself and he says that you can get filthy stinking rich off self-publishing?
Now, look, I get what he’s trying to do. But the fact that you can make money- and good money- self-publishing is news to exactly no one. There aren’t many authors who need to know that self-publishing is a viable option. In fact, fewer do, so the slush pile he refers to will shrink a little bit. To hear him tell it, everyone should just publish whatever they have. There isn’t word one about editing to be found from him. Nor is there any advice on how to market and promote your book once it is out, which leads to articles like this.
Because that’s the advice Howey gives, to borrow from Chuck Wendig: leave your book in a grassy field and hope someone walks by and picks it up. Maybe they will. Probably not. Either way, that information is useless. Do you know why? Self-publishing is not the story. Hugh really wants it to be. Amazon really wants Hugh to tell it that way (ever notice he never talks about anyone but Amazon? Of course, they’re the cool guy next door who married his mom. Or maybe they’re his mom?), because it helps their cut and helps Hugh sell books because he’s indie, not because he produced a quality work.
In the end, the things that make each self-published author successful (or not) are the same things that have made traditional publishers successful (or not) for the last 100 years- the ability to sell books. That’s it. Talking about how self-publishing can make you money is like saying you can make money being published by Random House. Everyone knows that. And it’s not like you’d do worse if Penguin published you. Again; I get what he’s trying to do, but he’s splitting a very irrelevant hair. You want to help self-publishers? Tell them to hire an editor and cover artist. Tell them how to market well and get their book in front of people. Use your reach to champion the quality books that are yet under the radar, not the people who have already made it.
Tell the story that matters.