So there is a Kickstarter for a Veronica Mars movie, which in and of itself I have exactly zero opinion about. Maybe it’s great; I never saw it. But the inestimable Janna O’Shea (and others, I’m sure) have expressed concern over it; to whit:
I’m really excited about this movie idea, but I’m not sure how into the Kickstarter part of it I am.
I guess it just bugs me that this forum is being used to fund a movie like this. Can’t really put my finger on exactly why.
I wager that sentiment comes from the fact that Veronica Mars and the people associated with this project are already pretty well known. It creates “what do you need ME for?” type of feeling. Likewise, the number of other well known people that are endorsing it lend to that feeling, when Kickstarter is generally a platform for new projects, the person who otherwise might not be able to raise the capital for something like that.
A few tweets or a blog post from people like Gabe of Penny Arcade, or even Janna, would make most Kickstarter projects. Brian from Kickstarter has noted that early recognition from Niel Gaiman helped the Fireside Kickstarters.
$2,000,000 is a fair chuck of change, so maybe this is the route to go. Without a major studio willing to invest in it, why not turn to the fans? If it’s something they want, well, that kinda seems like the definition of crowdfunding, doesn’t it? And if it fails, it’s no money out of anyone’s pocket.
My concern is saturation- at what point do enough big names join Kickstarter that the little guy gets crowded out? Based on what I’ve seen lately, that might not be the worst thing ever, but how do we go about getting new blood? The Stripped documentary has some big names behind it, and I couldn’t be more excited for it. Is that crowding out a budding filmmaker? Possibly. Welcome to capitalism, kids.
No matter what, I think we can all agree Joss Whedon should Kickstart more seasons of Firefly, right? I thought so.